Short Cut Video

This video is our short cut version of music video which contains about 40 seconds of footage - after seeing it however we might have to re shoot some of the footage as it is not strong enough.

Magazine Advert Draft

I have been doing a lot of drafts of different advert designs to use, however I felt this design was my strongest one so I turned it into a digital mock up photo of what it could look like. I think this original picture with the plain background can create a great effect with the bright features on him. Also because the image is quite unusual it draws in potential fans. 

These picture below were my original drafts that I did not have a lot of belief in. However they included the correct material, as in content. Like name, date, single. 

I decided through these drafts that I needed chunky text that would be subtle but stand out against the photo in the background. I have gone through different texts that I would use and my digital graft is the closest reality to it at the moment,

Mood Board

During the creation of my A2 Media video I had a lot of inspiration towards including original album art and the visual techniques during the original video. I found looking at these very helpful because there was obviously an interest in the song which could have been sparked by the advertisement of the album and the video partly. However I also looked at different artists and how they used pictures and art to illustrate their music. 

I also took a lot of interest in mental health topics and researched into it on different bloggers and websites. There are a lot of inspiring pictures of people dealing with mental health issues however, due to this being an upbeat music video, I wanted the video to gather more attention to the issues instead of seeing them as unusual and deathly. The pictures I found also gave me ideas for actions that needed to take place within some of the shots (top, center). 

I also have had a lot of attention towards colours with black and white. The black and white in the photos I saw felt like it reflected the good and bad side of reality. I wanted to add the colours to portray the mental illnesses and that crystal clean life we all see is not so perfect. Also as you can, I have seen inspiration in a photo of a different artists album cover, one guy has had half his face painted. Whilst doing my drafts of mock up magazines adverts, album art and music videos, I was looking at this image. This lightening bolt along his face illustrates crazy, and including this on my music video would be good as it creates a symbol. 

Story Boards

Story Boards

It took our group slightly to draw our story boards because of the flood of ideas we had, going through the process of coming up with a finalized idea was hard but we all our creative input we came up with one.

Audience Research

Filming Performance

We recently filmed our part of our A2 media coursework which was to do with paint and performance. This was very fun and i also think it turned out very well because of the vibrant colours we used the range of angles and shots. 

Above this is some pictures of the set up that we used, it was an infinity wall (the white sheeting) and this is why we also got him to wear a white T-shirt, so it would all blend together. The shadows behind it also created a great effect. In the top photo. you can see what type of actions George is teaching Jamal to do in the video. 

This was the after effect of the paint on Jamal, it gives a very good illustration of 'Crazy' and chaos. I think by doing this we make our video stand out more. Also we can change the effect on the video to make the paints more vibrant and stand out. In the first shot we only had primary colours being green, red and blue but then changed loads of them to show the wide depth of  mental illnesses (represented by different colours). 

'Crazy' by Gnarls Barkley - analysis

I remember when, I remember, I remember when I lost my mind(losing my mind could be related back to a mental illness as this a strong stereotype)
There was something so pleasant about that place.(we are inferring from this that the metnal state people can be in when having a mental illness is almost to hide the other terror in their life)
Even your emotions had an echo
In so much space (so much space to think about having a mental illness and also this could relate to it having quite a variety) 

And when you're out there
Without care,(without caring as in they had no recollection of thought process etc.)
Yeah, I was out of touch (as in no one could help with the mental state he was in)
But it wasn't because I didn't know enough
I just knew too much

Does that make me crazy?
Does that make me crazy?
Does that make me crazy?(crazy is the inappropriate term for mental illness)
Possibly(he is coming to the realisation)

And I hope that you are having the time of your life (don't let stuff you think is making you happy get in the way of your health)
But think twice, that's my only advice

Come on now, who do you, who do you, who do you, who do you think you are,
Ha ha ha bless your soul
You really think you're in control (this could be implied that people aren't in control of their mental illness)

Well, I think you're crazy
I think you're crazy
I think you're crazy
Just like me (he believes that someone else has got a mental illness and he can notice this)

My heroes had the heart to lose their lives out on a limb
And all I remember is thinking, I want to be like them
Ever since I was little, ever since I was little it looked like fun (he believed that the army looked enjoyable)

And it's no coincidence I've come
And I can die when I'm done (when the mental illness gets too much it will be the end for him)

Maybe I'm crazy
Maybe you're crazy
Maybe we're crazy (coming to the realisation that they are both 'crazy' with their mental illnesses)
Probably

Uh, uh

Digipak Designs

These are the digipak designs that I drew for the 'Crazy' by Gnarls Barkley - I think the first one is going to be our chosen idea as it represents the split the best. It helps link up the music video