Costumes

Outfits for music video inspiration

These pictures of a white and black outfit our inspiration for our music videos which we have been doing research on; we have used different colours for our different scenes. We have done this because we think it expresses different emotions within our video. The black shows a more dull and harsh feeling whereas the white is a lot more light-hearted and dreamy. I think due to the similarity of the actual clothing style works very well as well as it  makes a clear change between reality and dream, which is our initial idea. 

We chose our colours by choosing complete opposites of colours, I think this contrasts very well especially in the actual filming. I am playing also to use this on the front of the digipack, comparing both colours together. 

Also with the white, the paint will be easily seen on the colour so makes the image look less of perfection. Which is the message we want to give. 

Black Outfit - this will be worn in the reality scenes with extras, to give the harsh reality of life. 

White Outfit - this will be worn in the white room scenes, and hopefully this will give the image of perfection as it is all clean. 

The research I have done into outfits is that in many videos to show a pure look they have featured in more white outfits -

This is a scene of Beyonce in Destinies Child, her previous band, however this song shows her in a very pure light because of the colour of her outfit. She also hasn't got very over powering makeup on which makes her show innocence. This is the same for her hair. In addition, the lyrics in this song are about Jesus, and this white outfit could also present her as song of Angel, or in dreams. 

This is very similar as well, Taylor Swift is wearing white and also giving off the impression is innocent and helpless. I personally think the white gives off this impression as white is linked to children and vulnerable. Which is another impression that I want to give off in the White room scene. 

This black outfit contrasts a lot with the actual background image, along with her pose, This outfit is also very revealing which makes her look darker and evil, Along with this her make up is a lot more powerful with red look which give her a provocative look. 

This is Eminem, he is seen in a lot of videos wearing the colour black because it represents the 'harsh reality of life', and he always sings about current relevant issues. This is another reason why we are showing Jamal in the colour black because mental health is a current issue and this links back to it. He also has a gangster, standard rapper look. This is also a very mainstream popular look at the moment. The global fashion is relating back to black at the moment. 

Therefore these are the reasons I have decided to use costumes like the above. I got a lot of research from music video and magazines adverts as well, as in what stands out when watching a video and looking at a poster.